Monday, July 12, 2010

Playboy Worth More Without Hef

Playboy (PLA) announced that Hefner wants to take it private. For a company with a habit of showing women in very public ways that’s just too cute. I think Hef wants to manage the brand. What has he been doing for the past little while? It’s an obvious sell. Hefner is not the guy to lead in the future. He is 84 and you need to worry about a succession plan. The offer is a gambit to force another hand and get more money for Christine. Playboy without Hefner is worth more than Playboy with Hefner.

Disclosure: No position in any stocks mentioned in this post.