Tuesday, June 22, 2010

Budweiser This One Not For You

Budweiser (BUD) err I mean FIFA Cup organizers dropped charges against blond women in orange dresses who attended a World Cup Soccer match between Holland and Denmark. The attractive orange dresses bore a very small Bavaria tag at the side. Both sides have agreed not to talk about it in public.

The King of Beers did not do well with the social marketing aspects of the event and raises questions about Bud's marketing prowess. Are they too old school?

Disclosure: no positions in any stocks mentioned in this post.