Wednesday, September 03, 2008

PepsiAmericas - Lehman Brothers Back-to-School Conference – Why Bother?

PepsiAmericas (PAS) Investor Relations and Media Machine announced that Robert C. Pohlad, PepsiAmericas’ Chairman and Chief Executive Officer, will express confidence in the Company’s outlook and reaffirm its full-year 2008 adjusted diluted earnings per share (EPS) guidance. The Company expects full-year adjusted EPS from continuing operations to be in the range of $1.92 to $1.96.

He will do it at the Lehman Brothers Back-to-School Consumer Conference in Boston.

So why bother going to the conference? What does PepsiAmericas and Lehman Brothers get out of it other than a PR opportunity? If there is no change why blow the trumpet? The webcast will be available on the PepsiAmericas web site.

If it’s in the nuance when does it become a Reg FD issue? If there is no nuance when does communication become promotion?