Friday, May 14, 2010

JC Penney -- Womens Shoes and Then What?

JC Penney (JCP) released results announcing improvements and giving guidance upwards. If you parse the earnings release they claim improvements in men’s, shoes and hand bags and children’s wear. They announce new or continuing merchandising efforts such as Sephora and Liz Claiborne. Meaning they are not happy with the women’s category.

If the men’s category went up I am not sure the economy is really improving. Probably a lot of Wall Street Guy’s buying cheaper shirts. I suppose they just want to tone it down for a while. Will this category keep some loyalty?

A notable lack of merchandising talk in the release. They just covered a few high level numbers and moved on. Hard for investors to identify deep value. We are just skimming the surface and dealing with the superficialities.

Disclosure: No position in this stock