Wednesday, July 22, 2009

Yahoo Needs Better Slicing and Dicing

Yahoo (YHOO) emulated Google when they released their earnings. Claiming success in ad sales Yahoo did not explain what sectors and categories are working. The promise of the algorithm is that the ad will be appropriate to the viewers probable interests, tastes and or needs.Just throwing out large macro numbers and telling investors where they are in the roller coaster is no longer adequate.