Wednesday, March 04, 2009

AIG PR Spin Machine

AIG (AIG) who probably holds the American Title for consumption of emergency taxpayor funding seems to have employed an impressive army of spin meisters according to an article in the NY Times Deal Book who in turn relied on Breakingviews. Essentially they collectively report that in addition to an impressive in house team they have retained Kekst & Company, founded by Gershon Kekst, the lion of New York’s financial spindustry, to work on its asset sales. Sard Verbinnen — a longtime A.I.G. adviser — helps the insurer present its earnings. And the company has Hill & Knowlton and Burson-Marsteller toiling in Washington