Tuesday, June 17, 2008

Hershey Looks for the Sweet Spot

Hershey today announced something called “New Consumer-Centric Approach and Allocates Resources Behind Core Brands to Drive Long-Term Net Sales and Earnings Growth”. Hey guys you are a chocolate company. If it does not taste good the consumer will not buy it. That is truly consumer centric if you have not already noticed.

The problem with this announcement and the analyst meeting that will be webcast is that no real information will be offered. From a commercially competitive point of view there is only so much of the kimono that will be opened up.

In reading the press release it appears that they have identified the United States as a key market with growth opportunities. Later they speak of international opportunities. Every market and product manager must fight like hell; but are they betting on black and red and hoping to beat the house.