Sears Drops; Whatca Gonna Do?

Sears (SHLD) laid an egg and released disappointing results. The market sells off. Like its some kind of surprise that retail may not be the place to be. Aylwin Lewis, CEO and President claims to be disappointed in the results. He also quite bravely refuses to blame the results on the poor economic environment and actually said "We have much on which to improve and are working hard to do"

Well what are you doing? Senior management sees the numbers daily and should not be surprised when the final totals come in. Aylwin Lewis continued "Nevertheless, the Company continues to generate cash, and we continue to invest in our customer relationships, our multi-channel experience, and our information technology systems. Importantly, we believe that our stores and websites are ready to serve our customers and provide them more reasons to shop with us."

Sounds like the same old party line. The continued to generate cash mantra will not hold with this style of performance. Then you see cut backs in investments in customer experience and information technology.

The real question is what are you going to do about it?