Callaway Stuck In Rough

Callaway Golf Company ELY announced atrocious preliminary results for the third quarter. While the press release covers some of the ins and outs this key quote stands out.
Lower in-store traffic at key golf retailers during the June through September season. This resulted in lower retail sales and a related decrease in wholesale re-orders for the Company. The decline is consistent with recent national retail trends.”
Analyze and strategize all you want but when the customer does not show up you have a very big problem. Management needs to make comments in light of reduced traffic and not big picture product announcements.