Tuesday, April 25, 2006

Wrigley's Candy Coating

Wrigley's (NYSE:WWY) experiences lower profits yet announces record sales. Financial Spin from the candy coating specialists. The results where actually not that bad and had good explainations. But the company elected to whistle through what they thought was a grave yard. Everyone is reporting new costs for expensing stock options and there was the impact of previously announced restructuring charges. But continue reading the entire release and hidden in the verbiage is an explaination of shrinking margins as low margin products surge in popularity. They want it to sound like good news but its fraught with angst. Some straight talk would be appreciated and probably respected within the market.