Neuro-Finance Tools of Deception or Windows unto our Soul?

Neuro-finance is gaining traction. Investors now accept that emotion and behaviour are integral components of stock market activity. This represents a radical departure from the efficient market school that claimed all market activity was based on rational pricing. Check out a blog at http://www.marketpsych.com/blog/blogger.html. Understanding this discipline will provide some additional caveat emptor tools for the investor. You can be assured that the financial con artist will not only be studying this field but will also be the star student voted most likely to succeed. The field is new and deserves our attention.