On Bullshit

Princeton University Press has recently published an excellent book authored by Harry Frankfurt a renowned moral philosopher and Professor of Philosophy Emeritus at Princeton University. The book entitled "On Bullshit" is highly recommended by this financial skeptic. A salient quote from pages 22-23:
".......The realms of advertising and of now public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept......with the help of advanced and demanding techniques of market research, of public opinion polling, of psycholgical testing, and so forth-dedicate themselves tirelessly to getting every word and image they produce exactly right......However studiously and conscientiously the bullshitter proceed, it remains true that he is also trying to get away with something."